Amy is a seasoned executive specializing in organizational marketing strategy, brand and reputation management, and residential marketing. In her role as Vice President of Marketing. Amy’s primary focus lies in guaranteeing the alignment of our corporate brands with growth objectives, investor relations, and company culture. She takes the helm in guiding her team through public relations and advertising initiatives, thereby ensuring that our brands are strategically positioned to gain prominence as a leading workplace and a dynamic real estate developer and operator on the fast track to growth.
Amy’s expertise extends beyond corporate branding, as she also spearheads the portfolio marketing strategy and property-specific branding efforts. She possesses a keen eye for identifying innovative tools and resources that effectively drive prospect lead generation and resident retention. Through her leadership, Amy’s team has garnered industry awards and accolades for their creative brand development on new lease-ups, and for implementing strategies that consistently surpass absorption pace and occupancy goals.