The Roers Cos. Team

As Senior Director of Market Strategy, Kristina McMillan leads national market strategy and business development efforts for Roers Companies’ third-party construction services. She focuses on expanding market presence, strengthening client relationships, and aligning growth initiatives across regions while partnering closely with preconstruction, operations, and leadership teams. Kristina brings nearly 20 years of experience across construction, marketing, and business development. Her early field experience informs her ability to connect strategy with execution and drive relationship-based growth. She is also the founder of Crew Collaborative, a national nonprofit focused on workforce development in the construction industry. She holds a bachelor’s degree in Journalism with a minor in Diversity Studies from Iowa State University and is a certified welder.