The Roers Cos. Team

Heather leads the firm’s marketing and communications strategies as Director of Corporate Marketing. She oversees corporate brand positioning and creative direction, internal and external communications including PR and social media, awards, corporate advertising, content marketing, corporate events, photography, videography, branded merchandise, Roers Cos. signage, and website strategy for Roers Companies. Heather leads the company’s corporate communications and marketing team.

Heather came to Roers Cos. in 2019 as a Marketing Manager. In that role, she led multiple successful lease-ups, helped properties maximize occupancy, and created many of the property brands now operating and under construction. She transitioned from a hybrid role supporting property marketing, communications, and corporate marketing to focus solely on the Roers Cos. corporate brand and communications in 2023.

Prior to joining Roers Cos., Heather worked in the B2B software, engineering, and commercial real estate industries. She holds a Bachelor’s degree in English with a Creative Writing emphasis from the University of Wisconsin—Eau Claire. She is an active member of the Public Relations Society of America (PRSA).

NOTE: Roers Cos. has multiple marketing teams focused on different areas of the business. Property marketing for Roers Cos. owned and managed portfolio, including lease-up projects, is led by Director of Portfolio Marketing & Leasing Brady Olson. Please direct any inquiries regarding leasing or marketing our properties, or job opportunities in our portfolio marketing or lease-up teams to Brady. Investor marketing is led by Equity Marketing Manager Allison Barker, and all related inquiries should be directed to her.