Marlowe: A Hole-in-One for 55+ Living in Rock Hill, SC Reduced Supply Ahead

Located just 27 minutes from the world-class fairways of Quail Hollow Club, where Scottie Scheffler secured victory at the May 11 PGA tournament, Marlowe offers more than just an address, it provides a lifestyle. Nestled in Rock Hill, South Carolina, a short drive from one of the Southeast’s premier golf destinations, Marlowe presents investors and future residents with an unparalleled opportunity to live near the action while enjoying the serenity of suburban life.

This unique proximity to elite golf courses adds another layer of appeal to the Marlowe experience. For active adults 55 and over, easy access to recreational attractions like championship golf not only enhances quality of life but may contribute to long-term desirability for this type of housing.

A Strategic Location Backed by Economic and Demographic Tailwinds

While the nearby PGA-caliber golf course adds sparkle to Marlowe’s appeal, it’s the economic fundamentals that underscore its relevance. With over a quarter of the city’s current population aged 55 and older — and projections pointing to more than 34,000 in this age group by 2027 — demand for age-restricted housing is accelerating. Yet the supply remains limited. Within the Rock Hill submarket, only four affordable units are currently available among nearly 410, highlighting a stark housing shortage that Marlowe is designed to help address.

Charlotte Metro is a Magnet for Growth

Marlowe’s location in Rock Hill places it within the gravitational pull of the Charlotte metropolitan area — one of the fastest-growing and most dynamic regions in the country. Charlotte is home to 18 Fortune 500/1000 companies and boasts a metro population of 2.8 million, making it a hub for economic growth and regional infrastructure investment.

For residents, this means proximity to top-tier healthcare, dining, and cultural offerings. For those analyzing the multifamily housing sector, it signals ongoing demand, regional growth, and consistent demographic momentum.

Marlowe is thoughtfully designed to meet a broad range of senior housing needs, offering both affordable and market-rate units. Its resort-style amenities, ranging from a pool and fitness center to a club room, cater to lifestyle-oriented residents who value wellness, community, and connection.

The project also benefits from a state program that grants tax exemptions for qualifying mixed-income housing developments, helping reduce operational costs while meeting an important housing need in the Charlotte area.

Supply Constraints Amplify the Opportunity

The Charlotte apartment market surged into the spring and summer of 2025 with some of the strongest leasing demand on record, reflecting sustained interest from renters. Nowhere is this more evident than in York County, where zero new apartment deliveries have occurred in the past 12 months.

Only three multifamily buildings — comprising just 391 units—are currently under construction in York County. At a time when oversupply is pressuring many U.S. markets, this local scarcity highlights the unique timing of developments like Marlowe.

In addition, York County reported positive rent growth in both 2024 and 2025, at approximately 1.5% annually. This outperformance, driven by limited new supply, sets the region apart. Meanwhile, construction starts in greater Charlotte are down 60% compared to 2023, further tightening the development pipeline as population growth continues to support rental housing demand.

Teeing Up a Unique Opportunity

Whether it’s the proximity to PGA action at Quail Hollow Club, the tranquility of Rock Hill’s tree-lined neighborhoods, or access to the broader Charlotte metro, Marlowe offers a compelling vision of 55+ living. It’s more than a housing development, it’s a thoughtfully located, lifestyle-focused community informed by demographic trends and regional demand.

To learn more about how Roers Companies aligns with lifestyle-driven multifamily housing strategies, please contact your investor relations professional or contact the investor relations team here.

Sources: Costar, PGA Championship, Qual Hallow Club

Date Published 6/10/2025

NO OFFER OF SECURITIES; DISCLOSURE OF INTERESTS:  NO INFORMATION OR MATERIAL CONTAINED HEREIN MAY BE USED OR CONSIDERED AS AN OFFER TO SELL OR A SOLICITATION OF ANY OFFER TO BUY AN INTEREST IN ANY INVESTMENT. ANY SUCH OFFER OR SOLICITATION WILL BE MADE ONLY BY MEANS OF A CONFIDENTIAL PRIVATE PLACEMENT RELATING TO THE PARTICULAR INVESTMENT. Access to information about investments with projects undertaken by Roers Companies LLC, Roers Companies Project Holdings LLC, or any of their respective affiliates is limited to investors who qualify as accredited investors within the meaning of the Securities Act of 1933, as amended. Investment outcomes vary. Past success does not guarantee future results.  

NO OFFER OF INVESTMENT, LEGAL OR TAX ADVICE. Nothing contained in this material is intended to constitute legal, tax, securities or investment advice, nor an opinion regarding the appropriateness of any investment. Prior to making any investment you should consult with a licensed investment, financial advisor, legal and tax advisor.