Our Story


Roers Companies was founded by brothers Kent and Brian Roers. Our emphasis on family, community, and collaboration trickles down into the way that we do business — including our culture and core values.

We’re not afraid to pursue the bold course of action. We have an unconventional business model, a unique development roadmap, and a tireless grassroots work ethic. We’ll tell you up front: it’s the secret to our success.

Development that dares to be different.


Roers Companies is a full-service real estate firm headquartered near Minneapolis, MN with developments in six states and counting. Founded in 2012, our guiding principle has been the same since the beginning: Think big. Scale fast.

We didn’t get where we are today by following the conventional path. When others throw in the towel, we double down. While competitors play it safe on their home turf, we venture into untapped markets. We follow an unconventional development roadmap into communities with outstanding real estate potential and little competition, delivering greater prospects for returns than traditional markets.

Partnerships

We believe partnership is more than just a business transaction—it’s building enduring relationships with everyone involved in a project: residents, vendors, team members, and co-investors.

Value

Each Roers property is meticulously vetted to provide the best value and maximize returns. We audit and bid every aspect of every project, from hiring architects to measuring market growth potential.

Diversity

From senior housing to luxury living, our real estate developments add diversified value to investment portfolios with consistently strong returns for our investing partners.

Direct Investments

Every project we develop is owned by a single asset entity in which we co-invest with 500+ partners, including business owners, farmers, medical professionals, and global investment firms.

Our History




Humble Beginnings

Roers Companies was founded in 2012 by two brothers—Kent and Brian Roers—and their high school friend Jeff Koch. Growing up in rural Minnesota, the founders developed a Midwestern work ethic combined with an entrepreneurial streak that soon led them to pursue opportunities beyond their small hometown.

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Core Living – Property Management

In 2013, Roers Companies launched a property management company to oversee everything from the branding to property financing and investor reporting after a building opens. Though independent, Core Living is closely involved in most Roers projects. This unique partnership allows us to guarantee the quality of our developments and investments long after the doors open.

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Bakken Growing Pains

Roers started strong with a 40-unit apartment building in Stanley, North Dakota, closely followed by an additional 10 properties for a total of 414 units. When the properties fell prey to the boom-to- bust vagaries of the Bakken oil market, our founders worked tirelessly to adapt and keep the doors open.

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New Momentum — Confluence on 3rd Apartments

With a revamped business model, revitalized leadership team, and clarified vision for the future, we set our future on urban developments in growing markets. In 2015, we broke ground on Confluence on 3rd Apartments in Des Moines, Iowa, which became our largest development (211 units) and equity raise ($11 million).

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Student Housing Development Begins

Roers Companies broke ground near the University of Minnesota on Spectrum Apartments, which quickly leased up to 95% with housing for students and young professionals. This amenity-rich community was awarded MHA’s MADACS Award for Best in Marketing/Leasing as well as a finalist for Best Urban Development and Best Remodel/Reuse Project by MN Twin Cities Business Journal.

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Des Moines Demand

Our expansion into the Iowa markets was quickly heralded as a success, outpacing the performance of local companies. We continued to capitalize on our momentum by developing more luxury buildings in Des Moines, breaking ground on Flux (90 units) and Soll (165 units). Flux was awarded Iowa’s Pinnacle Award for Best Community Marketing.


Senior Living

In 2018, Roers recognized a growing need for senior housing and began developing and opening a series of communities under a new brand called Havenwood Senior Living to meet the demand. Construction began on four communities across the Twin Cities metro. Roers was presented with the award for Top Senior Housing in the West Metro by the Minnesota Real Estate Journal for its first senior living community, Havenwood of Richfield, which opened in August of 2018 and filled up very quickly.



Hello, Wisconsin!

The Roers portfolio has exploded from 40 units to over 3,000 in just six years. In 2019, that expansion included adding a new state to the Roers map. We opened two communities in Wisconsin in 2019: Havenwood of Onalaska and Maxwell Lofts in Milwaukee. Maxwell is also one of our first historic redevelopment projects, transforming a 100-year-old factory into lofts that merge vintage charm with modern conveniences.


Explosive Growth

Roers Cos. and sister company Core Living began making headlines in 2019–20 for our rapid pace of growth, landing on the Inc. 5000 (No. 801) list of fastest-growing private companies in the U.S. as well as the Minneapolis/St. Paul Business Journal Fast 50 (No. 8) and Top Developers (No. 5)  lists. In 2020, we hit the accelerator by selling three properties for up to 90% cash-on-cash returns to our investors, completed our fastest-ever lease-up at Maven Apartments in Burnsville, and increased employee headcount while many firms were hitting pause.


A Bigger Footprint

Roers Companies’ geographic footprint is about to get a lot bigger. Roers is setting our sights on new markets and product types. Projects under consideration cover more than six additional states, including historic tax-credit and affordable apartments, market rate, workforce housing, and active 55+ communities. Construction is now underway on our first workforce housing community and largest project to-date: the 262-unit Axle Apartments of Fridley, MN. Plus, Roers’ new active 55+ brand Risor will break ground on its first location this spring, with two more sites planned for 2021.

Leadership Team


Our people are the engine of our company—they keep us moving full steam ahead. When we hire new Roers team members, we look for five distinct qualities: fast-paced and dedicated work ethic, decision-making skills, leadership ability, a get-it-done mentality, and a willingness to be a team player. Our leadership team is featured below.

Kent Roers

Kent Roers

Owner

Brian Roers

Brian Roers

Owner

Jeff

Jeff Koch

Principal Partner

Brian LeBlanc

Brian LeBlanc

Principal Partner

Tom Cronin

Chief Financial Officer

Amy Johnson

Director of Marketing & Leasing

Adam Steffl

Adam Steffl

Director of Construction

Shane LaFave

Shane LaFave

Director of Development

Becky Hamm

Director of Human Resources